Кинотеатр Горизонт построен более 50 лет назад (в 1966 году) в одном из центральных районов Москвы – Хамовниках. Расположение кинотеатра является его главным преимуществом, которое обеспечивает потенциально высокую проходимость, но конфигурация здания достаточно сложная, не подходящая для привычных сегодня кинотеатров — многозальных и просторных. Однако при реконструкции объекта мы превратили его камерность в преимущество — архитектурное решение делает пространство современным, а разнообразные сценарии пользования делают его привлекательным для разных досуговых мероприятий.
Реконструкция кинотеатра — это не только изменение его внутренней структуры, но и создание новых функций. Так, мы меняем внутреннюю архитектуру комплекса, создавая двусветное пространство. Внутренние залы — кинотеатр, ресторан, лекторий снабжаются мобильными перегородками, так, эти помещения можно будет использовать как единое пространство при больших мероприятиях и как отдельные, независимые пространства, что позволит кинотеатру одновременно проводить показы, а также лекции и культурные мероприятия. Вход в здание может быть осуществлен двумя способами — через фойе или напрямую с улицы.
2019
Россия, Москва
1 930 м2
Концепция
Мы уделили особое внимание благоустройству территории. Здесь будет создана новая современная площадка для мероприятий Горизонта на открытом воздухе, где могут располагаться временные инсталляции, а посетителям будут предложены трансформируемые сиденья. У рощи рядом со зданием кинотеатра мы предлагаем сделать тихую зону для отдыха в тени деревьев. А в зоне со сложным рельефом — перепадом, мы создаем детскую многоуровневую площадку.
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Начиная проект, мы провели исследование, в котором узнали у жителей района их привычки, нужды и потребности. Так, многие пользуются альтернативными видами транспорта, поэтому мы создаем велопарковку. Угол здания видно при выходе из метро, мы используем эту видовую характеристику для привлечения новых посетителей — для этого над зданием предлагается надстройка. Единый дизайн-код территории и здания подчеркнет его современность и уникальность, учитывая сложную конфигурацию (стилобат) – необходимо уделить дизайн-коду особое внимание.
Хамовники — престижный район, лидирующий по продажам элитного жилья в новостройках. Однако конкуренция в досуговом секторе относительно невысока. Горизонт сегодня является востребованным пространством благодаря фестивальному и оперному репертуару, однако это пространство обладает значительно большим потенциалом, и реконструкция позволит его использовать.
