А4 — название проекта для разработки мастер-плана развития территорий Самара-Арены, который включает в себя 4 принципа: Играй, Изучай, Создавай, Твори.
Мастер-план подразумевает создание нового формата жизни, наполненного разнообразной деятельностью, динамичного и насыщенного. Созданная айдентика призвана поддержать эту идею.
2020
Russia, Samara
Концепция
Многофункциональность нового наполнения территории отражена через перетекающий цвет, а динамика в логотипе напоминает стилистику спортивных знаков.
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В рамках брендинга были созданы стрелки-парковки для самокатов с подсветкой, элементы уличной навигации, спортивные флаги и спортивная сувенирная продукция.
