PM Clinic — клиника превентивной медицины (Preventive Medicine). Вдохновители и основатели клиники также выпускают свой продукт под названием Perfect Microbial, что также является расшифровкой аббревиатуры PM.
2020
Концепция
В рамках айдентики мы разработали концепцию «Персональный подход в медицинской степени». Персональный подход к каждому пациенту лег в основу деятельности клиники, поэтому знак P обозначает Персональный, а медицинская степень добавляется буквой M в верхнем регистре, будто математическая формула. Таким образом формула работы клиники отражена в виде математического выражения, а округлые формы символов придают мягкость и человечность.
Array
(
[thumbnail] => https://indarchitects.ru/wp-content/uploads/2020/10/600x900-3-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://indarchitects.ru/wp-content/uploads/2020/10/600x900-3-200x300.jpg
[medium-width] => 200
[medium-height] => 300
[medium_large] => https://indarchitects.ru/wp-content/uploads/2020/10/600x900-3.jpg
[medium_large-width] => 600
[medium_large-height] => 900
[large] => https://indarchitects.ru/wp-content/uploads/2020/10/600x900-3.jpg
[large-width] => 600
[large-height] => 900
[1536x1536] => https://indarchitects.ru/wp-content/uploads/2020/10/600x900-3.jpg
[1536x1536-width] => 600
[1536x1536-height] => 900
[2048x2048] => https://indarchitects.ru/wp-content/uploads/2020/10/600x900-3.jpg
[2048x2048-width] => 600
[2048x2048-height] => 900
[ind-studio-employee-photo] => https://indarchitects.ru/wp-content/uploads/2020/10/600x900-3-600x650.jpg
[ind-studio-employee-photo-width] => 600
[ind-studio-employee-photo-height] => 650
[ind-studio-employee-photo@2x] => https://indarchitects.ru/wp-content/uploads/2020/10/600x900-3-600x800.jpg
[ind-studio-employee-photo@2x-width] => 600
[ind-studio-employee-photo@2x-height] => 800
[ind-common-header] => https://indarchitects.ru/wp-content/uploads/2020/10/600x900-3-600x480.jpg
[ind-common-header-width] => 600
[ind-common-header-height] => 480
[ind-common-header@2x] => https://indarchitects.ru/wp-content/uploads/2020/10/600x900-3-600x480.jpg
[ind-common-header@2x-width] => 600
[ind-common-header@2x-height] => 480
[ind-common-header-mobile] => https://indarchitects.ru/wp-content/uploads/2020/10/600x900-3-560x245.jpg
[ind-common-header-mobile-width] => 560
[ind-common-header-mobile-height] => 245
[ind-common-header-mobile@2x] => https://indarchitects.ru/wp-content/uploads/2020/10/600x900-3-600x490.jpg
[ind-common-header-mobile@2x-width] => 600
[ind-common-header-mobile@2x-height] => 490
[ind-company-header] => https://indarchitects.ru/wp-content/uploads/2020/10/600x900-3-600x600.jpg
[ind-company-header-width] => 600
[ind-company-header-height] => 600
[ind-company-header@2x] => https://indarchitects.ru/wp-content/uploads/2020/10/600x900-3-600x600.jpg
[ind-company-header@2x-width] => 600
[ind-company-header@2x-height] => 600
[ind-company-info-preview] => https://indarchitects.ru/wp-content/uploads/2020/10/600x900-3-530x460.jpg
[ind-company-info-preview-width] => 530
[ind-company-info-preview-height] => 460
[ind-company-info-preview@2x] => https://indarchitects.ru/wp-content/uploads/2020/10/600x900-3.jpg
[ind-company-info-preview@2x-width] => 600
[ind-company-info-preview@2x-height] => 900
[ind-company-info-preview-mobile] => https://indarchitects.ru/wp-content/uploads/2020/10/600x900-3-320x320.jpg
[ind-company-info-preview-mobile-width] => 320
[ind-company-info-preview-mobile-height] => 320
[ind-company-info-preview-mobile@2x] => https://indarchitects.ru/wp-content/uploads/2020/10/600x900-3-600x640.jpg
[ind-company-info-preview-mobile@2x-width] => 600
[ind-company-info-preview-mobile@2x-height] => 640
[ind-project-preview-micro] => https://indarchitects.ru/wp-content/uploads/2020/10/600x900-3-50x25.jpg
[ind-project-preview-micro-width] => 50
[ind-project-preview-micro-height] => 25
[ind-project-preview] => https://indarchitects.ru/wp-content/uploads/2020/10/600x900-3-600x500.jpg
[ind-project-preview-width] => 600
[ind-project-preview-height] => 500
[ind-project-preview-full] => https://indarchitects.ru/wp-content/uploads/2020/10/600x900-3-600x500.jpg
[ind-project-preview-full-width] => 600
[ind-project-preview-full-height] => 500
[ind-project-preview-full@2x] => https://indarchitects.ru/wp-content/uploads/2020/10/600x900-3.jpg
[ind-project-preview-full@2x-width] => 600
[ind-project-preview-full@2x-height] => 900
[ind-project-gallery] => https://indarchitects.ru/wp-content/uploads/2020/10/600x900-3.jpg
[ind-project-gallery-width] => 405
[ind-project-gallery-height] => 608
[ind-project-gallery@2x] => https://indarchitects.ru/wp-content/uploads/2020/10/600x900-3.jpg
[ind-project-gallery@2x-width] => 600
[ind-project-gallery@2x-height] => 900
[ind-project-award-icon] => https://indarchitects.ru/wp-content/uploads/2020/10/600x900-3-100x100.jpg
[ind-project-award-icon-width] => 100
[ind-project-award-icon-height] => 100
[ind-project-fullwidth] => https://indarchitects.ru/wp-content/uploads/2020/10/600x900-3.jpg
[ind-project-fullwidth-width] => 600
[ind-project-fullwidth-height] => 900
[ind-project-vertical] => https://indarchitects.ru/wp-content/uploads/2020/10/600x900-3.jpg
[ind-project-vertical-width] => 600
[ind-project-vertical-height] => 900
)
Array
(
[thumbnail] => https://indarchitects.ru/wp-content/uploads/2020/10/1000x1500-3-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://indarchitects.ru/wp-content/uploads/2020/10/1000x1500-3-200x300.jpg
[medium-width] => 200
[medium-height] => 300
[medium_large] => https://indarchitects.ru/wp-content/uploads/2020/10/1000x1500-3-768x1152.jpg
[medium_large-width] => 768
[medium_large-height] => 1152
[large] => https://indarchitects.ru/wp-content/uploads/2020/10/1000x1500-3-683x1024.jpg
[large-width] => 683
[large-height] => 1024
[1536x1536] => https://indarchitects.ru/wp-content/uploads/2020/10/1000x1500-3.jpg
[1536x1536-width] => 1000
[1536x1536-height] => 1500
[2048x2048] => https://indarchitects.ru/wp-content/uploads/2020/10/1000x1500-3.jpg
[2048x2048-width] => 1000
[2048x2048-height] => 1500
[ind-studio-employee-photo] => https://indarchitects.ru/wp-content/uploads/2020/10/1000x1500-3-650x650.jpg
[ind-studio-employee-photo-width] => 650
[ind-studio-employee-photo-height] => 650
[ind-studio-employee-photo@2x] => https://indarchitects.ru/wp-content/uploads/2020/10/1000x1500-3-800x800.jpg
[ind-studio-employee-photo@2x-width] => 800
[ind-studio-employee-photo@2x-height] => 800
[ind-common-header] => https://indarchitects.ru/wp-content/uploads/2020/10/1000x1500-3-1000x480.jpg
[ind-common-header-width] => 1000
[ind-common-header-height] => 480
[ind-common-header@2x] => https://indarchitects.ru/wp-content/uploads/2020/10/1000x1500-3-1000x480.jpg
[ind-common-header@2x-width] => 1000
[ind-common-header@2x-height] => 480
[ind-common-header-mobile] => https://indarchitects.ru/wp-content/uploads/2020/10/1000x1500-3-560x245.jpg
[ind-common-header-mobile-width] => 560
[ind-common-header-mobile-height] => 245
[ind-common-header-mobile@2x] => https://indarchitects.ru/wp-content/uploads/2020/10/1000x1500-3-1000x490.jpg
[ind-common-header-mobile@2x-width] => 1000
[ind-common-header-mobile@2x-height] => 490
[ind-company-header] => https://indarchitects.ru/wp-content/uploads/2020/10/1000x1500-3-1000x600.jpg
[ind-company-header-width] => 1000
[ind-company-header-height] => 600
[ind-company-header@2x] => https://indarchitects.ru/wp-content/uploads/2020/10/1000x1500-3-1000x600.jpg
[ind-company-header@2x-width] => 1000
[ind-company-header@2x-height] => 600
[ind-company-info-preview] => https://indarchitects.ru/wp-content/uploads/2020/10/1000x1500-3-530x460.jpg
[ind-company-info-preview-width] => 530
[ind-company-info-preview-height] => 460
[ind-company-info-preview@2x] => https://indarchitects.ru/wp-content/uploads/2020/10/1000x1500-3-1000x920.jpg
[ind-company-info-preview@2x-width] => 1000
[ind-company-info-preview@2x-height] => 920
[ind-company-info-preview-mobile] => https://indarchitects.ru/wp-content/uploads/2020/10/1000x1500-3-320x320.jpg
[ind-company-info-preview-mobile-width] => 320
[ind-company-info-preview-mobile-height] => 320
[ind-company-info-preview-mobile@2x] => https://indarchitects.ru/wp-content/uploads/2020/10/1000x1500-3-640x640.jpg
[ind-company-info-preview-mobile@2x-width] => 640
[ind-company-info-preview-mobile@2x-height] => 640
[ind-project-preview-micro] => https://indarchitects.ru/wp-content/uploads/2020/10/1000x1500-3-50x25.jpg
[ind-project-preview-micro-width] => 50
[ind-project-preview-micro-height] => 25
[ind-project-preview] => https://indarchitects.ru/wp-content/uploads/2020/10/1000x1500-3-1000x500.jpg
[ind-project-preview-width] => 1000
[ind-project-preview-height] => 500
[ind-project-preview-full] => https://indarchitects.ru/wp-content/uploads/2020/10/1000x1500-3-1000x500.jpg
[ind-project-preview-full-width] => 1000
[ind-project-preview-full-height] => 500
[ind-project-preview-full@2x] => https://indarchitects.ru/wp-content/uploads/2020/10/1000x1500-3-1000x900.jpg
[ind-project-preview-full@2x-width] => 1000
[ind-project-preview-full@2x-height] => 900
[ind-project-gallery] => https://indarchitects.ru/wp-content/uploads/2020/10/1000x1500-3.jpg
[ind-project-gallery-width] => 405
[ind-project-gallery-height] => 608
[ind-project-gallery@2x] => https://indarchitects.ru/wp-content/uploads/2020/10/1000x1500-3.jpg
[ind-project-gallery@2x-width] => 811
[ind-project-gallery@2x-height] => 1216
[ind-project-award-icon] => https://indarchitects.ru/wp-content/uploads/2020/10/1000x1500-3-100x100.jpg
[ind-project-award-icon-width] => 100
[ind-project-award-icon-height] => 100
[ind-project-fullwidth] => https://indarchitects.ru/wp-content/uploads/2020/10/1000x1500-3-1000x1000.jpg
[ind-project-fullwidth-width] => 1000
[ind-project-fullwidth-height] => 1000
[ind-project-vertical] => https://indarchitects.ru/wp-content/uploads/2020/10/1000x1500-3.jpg
[ind-project-vertical-width] => 1000
[ind-project-vertical-height] => 1500
)
Палитра цветов состоит из трех оттенков: бирюзового, серого и светло-бежевого. Светло-бежевый оттенок уводит от ассоциаций с холодными врачебными кабинетами и демонстрирует персонализированный подход, в центре которого всегда человек. Нюдовые оттенки палитры skin дополняют концепцию.
