В мастер-плане развития территорий в Альметьевске, Татарстан, мы также продумали концепцию брендинга.
Символом концепции стала первая буква названия города Альметьевск — «А». Она легла в основу логотипа и стала главным элементом дизайна. При разработке логотипа мы обратились к татарскому алфавиту, чтобы подчеркнуть культуру и историю города.
2020
Татарстан, Альметьевск
Концепция
В дизайне брендинга активно используется эффект размытости, который создает мягкий и плавный контур буквы «А». Этот приём был вдохновлен световыми образами, возникающими в темноте от бликов фар, и призван продемонстрировать деликатность изменений, реализуемых в мастер-плане Альметьевска.
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Гармония цветового решения логотипа достигнута благодаря градиенту — плавному переходу цветов без четких границ. Соединение ярких и сочных цветов с фирменным дизайном сделали визуальный образ концепции эффектным и запоминающимся. Брендинг активно используется на спортивных сувенирах, одежде и снаряжении, так как мастер-план ориентирован на популяризацию активного и здорового образа жизни.
