В мастер-плане развития территорий в Альметьевске, Татарстан, мы также продумали концепцию брендинга.
Символом концепции стала первая буква названия города Альметьевск — «А». Она легла в основу логотипа и стала главным элементом дизайна. При разработке логотипа мы обратились к татарскому алфавиту, чтобы подчеркнуть культуру и историю города.
2020
Татарстан, Альметьевск
Концепция
В дизайне брендинга активно используется эффект размытости, который создает мягкий и плавный контур буквы «А». Этот приём был вдохновлен световыми образами, возникающими в темноте от бликов фар, и призван продемонстрировать деликатность изменений, реализуемых в мастер-плане Альметьевска.
Array
(
[thumbnail] => https://indarchitects.ru/wp-content/uploads/2020/09/600x900_1-1-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://indarchitects.ru/wp-content/uploads/2020/09/600x900_1-1-200x300.jpg
[medium-width] => 200
[medium-height] => 300
[medium_large] => https://indarchitects.ru/wp-content/uploads/2020/09/600x900_1-1.jpg
[medium_large-width] => 600
[medium_large-height] => 900
[large] => https://indarchitects.ru/wp-content/uploads/2020/09/600x900_1-1.jpg
[large-width] => 600
[large-height] => 900
[1536x1536] => https://indarchitects.ru/wp-content/uploads/2020/09/600x900_1-1.jpg
[1536x1536-width] => 600
[1536x1536-height] => 900
[2048x2048] => https://indarchitects.ru/wp-content/uploads/2020/09/600x900_1-1.jpg
[2048x2048-width] => 600
[2048x2048-height] => 900
[ind-studio-employee-photo] => https://indarchitects.ru/wp-content/uploads/2020/09/600x900_1-1-600x650.jpg
[ind-studio-employee-photo-width] => 600
[ind-studio-employee-photo-height] => 650
[ind-studio-employee-photo@2x] => https://indarchitects.ru/wp-content/uploads/2020/09/600x900_1-1-600x800.jpg
[ind-studio-employee-photo@2x-width] => 600
[ind-studio-employee-photo@2x-height] => 800
[ind-common-header] => https://indarchitects.ru/wp-content/uploads/2020/09/600x900_1-1-600x480.jpg
[ind-common-header-width] => 600
[ind-common-header-height] => 480
[ind-common-header@2x] => https://indarchitects.ru/wp-content/uploads/2020/09/600x900_1-1-600x480.jpg
[ind-common-header@2x-width] => 600
[ind-common-header@2x-height] => 480
[ind-common-header-mobile] => https://indarchitects.ru/wp-content/uploads/2020/09/600x900_1-1-560x245.jpg
[ind-common-header-mobile-width] => 560
[ind-common-header-mobile-height] => 245
[ind-common-header-mobile@2x] => https://indarchitects.ru/wp-content/uploads/2020/09/600x900_1-1-600x490.jpg
[ind-common-header-mobile@2x-width] => 600
[ind-common-header-mobile@2x-height] => 490
[ind-company-header] => https://indarchitects.ru/wp-content/uploads/2020/09/600x900_1-1-600x600.jpg
[ind-company-header-width] => 600
[ind-company-header-height] => 600
[ind-company-header@2x] => https://indarchitects.ru/wp-content/uploads/2020/09/600x900_1-1-600x600.jpg
[ind-company-header@2x-width] => 600
[ind-company-header@2x-height] => 600
[ind-company-info-preview] => https://indarchitects.ru/wp-content/uploads/2020/09/600x900_1-1-530x460.jpg
[ind-company-info-preview-width] => 530
[ind-company-info-preview-height] => 460
[ind-company-info-preview@2x] => https://indarchitects.ru/wp-content/uploads/2020/09/600x900_1-1.jpg
[ind-company-info-preview@2x-width] => 600
[ind-company-info-preview@2x-height] => 900
[ind-company-info-preview-mobile] => https://indarchitects.ru/wp-content/uploads/2020/09/600x900_1-1-320x320.jpg
[ind-company-info-preview-mobile-width] => 320
[ind-company-info-preview-mobile-height] => 320
[ind-company-info-preview-mobile@2x] => https://indarchitects.ru/wp-content/uploads/2020/09/600x900_1-1-600x640.jpg
[ind-company-info-preview-mobile@2x-width] => 600
[ind-company-info-preview-mobile@2x-height] => 640
[ind-project-preview-micro] => https://indarchitects.ru/wp-content/uploads/2020/09/600x900_1-1-50x25.jpg
[ind-project-preview-micro-width] => 50
[ind-project-preview-micro-height] => 25
[ind-project-preview] => https://indarchitects.ru/wp-content/uploads/2020/09/600x900_1-1-600x500.jpg
[ind-project-preview-width] => 600
[ind-project-preview-height] => 500
[ind-project-preview-full] => https://indarchitects.ru/wp-content/uploads/2020/09/600x900_1-1-600x500.jpg
[ind-project-preview-full-width] => 600
[ind-project-preview-full-height] => 500
[ind-project-preview-full@2x] => https://indarchitects.ru/wp-content/uploads/2020/09/600x900_1-1.jpg
[ind-project-preview-full@2x-width] => 600
[ind-project-preview-full@2x-height] => 900
[ind-project-gallery] => https://indarchitects.ru/wp-content/uploads/2020/09/600x900_1-1.jpg
[ind-project-gallery-width] => 405
[ind-project-gallery-height] => 608
[ind-project-gallery@2x] => https://indarchitects.ru/wp-content/uploads/2020/09/600x900_1-1.jpg
[ind-project-gallery@2x-width] => 600
[ind-project-gallery@2x-height] => 900
[ind-project-award-icon] => https://indarchitects.ru/wp-content/uploads/2020/09/600x900_1-1-100x100.jpg
[ind-project-award-icon-width] => 100
[ind-project-award-icon-height] => 100
[ind-project-fullwidth] => https://indarchitects.ru/wp-content/uploads/2020/09/600x900_1-1.jpg
[ind-project-fullwidth-width] => 600
[ind-project-fullwidth-height] => 900
[ind-project-vertical] => https://indarchitects.ru/wp-content/uploads/2020/09/600x900_1-1.jpg
[ind-project-vertical-width] => 600
[ind-project-vertical-height] => 900
)
Array
(
[thumbnail] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_1-1-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_1-1-200x300.jpg
[medium-width] => 200
[medium-height] => 300
[medium_large] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_1-1-768x1152.jpg
[medium_large-width] => 768
[medium_large-height] => 1152
[large] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_1-1-683x1024.jpg
[large-width] => 683
[large-height] => 1024
[1536x1536] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_1-1.jpg
[1536x1536-width] => 1000
[1536x1536-height] => 1500
[2048x2048] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_1-1.jpg
[2048x2048-width] => 1000
[2048x2048-height] => 1500
[ind-studio-employee-photo] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_1-1-650x650.jpg
[ind-studio-employee-photo-width] => 650
[ind-studio-employee-photo-height] => 650
[ind-studio-employee-photo@2x] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_1-1-800x800.jpg
[ind-studio-employee-photo@2x-width] => 800
[ind-studio-employee-photo@2x-height] => 800
[ind-common-header] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_1-1-1000x480.jpg
[ind-common-header-width] => 1000
[ind-common-header-height] => 480
[ind-common-header@2x] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_1-1-1000x480.jpg
[ind-common-header@2x-width] => 1000
[ind-common-header@2x-height] => 480
[ind-common-header-mobile] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_1-1-560x245.jpg
[ind-common-header-mobile-width] => 560
[ind-common-header-mobile-height] => 245
[ind-common-header-mobile@2x] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_1-1-1000x490.jpg
[ind-common-header-mobile@2x-width] => 1000
[ind-common-header-mobile@2x-height] => 490
[ind-company-header] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_1-1-1000x600.jpg
[ind-company-header-width] => 1000
[ind-company-header-height] => 600
[ind-company-header@2x] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_1-1-1000x600.jpg
[ind-company-header@2x-width] => 1000
[ind-company-header@2x-height] => 600
[ind-company-info-preview] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_1-1-530x460.jpg
[ind-company-info-preview-width] => 530
[ind-company-info-preview-height] => 460
[ind-company-info-preview@2x] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_1-1-1000x920.jpg
[ind-company-info-preview@2x-width] => 1000
[ind-company-info-preview@2x-height] => 920
[ind-company-info-preview-mobile] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_1-1-320x320.jpg
[ind-company-info-preview-mobile-width] => 320
[ind-company-info-preview-mobile-height] => 320
[ind-company-info-preview-mobile@2x] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_1-1-640x640.jpg
[ind-company-info-preview-mobile@2x-width] => 640
[ind-company-info-preview-mobile@2x-height] => 640
[ind-project-preview-micro] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_1-1-50x25.jpg
[ind-project-preview-micro-width] => 50
[ind-project-preview-micro-height] => 25
[ind-project-preview] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_1-1-1000x500.jpg
[ind-project-preview-width] => 1000
[ind-project-preview-height] => 500
[ind-project-preview-full] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_1-1-1000x500.jpg
[ind-project-preview-full-width] => 1000
[ind-project-preview-full-height] => 500
[ind-project-preview-full@2x] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_1-1-1000x900.jpg
[ind-project-preview-full@2x-width] => 1000
[ind-project-preview-full@2x-height] => 900
[ind-project-gallery] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_1-1.jpg
[ind-project-gallery-width] => 405
[ind-project-gallery-height] => 608
[ind-project-gallery@2x] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_1-1.jpg
[ind-project-gallery@2x-width] => 811
[ind-project-gallery@2x-height] => 1216
[ind-project-award-icon] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_1-1-100x100.jpg
[ind-project-award-icon-width] => 100
[ind-project-award-icon-height] => 100
[ind-project-fullwidth] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_1-1-1000x1000.jpg
[ind-project-fullwidth-width] => 1000
[ind-project-fullwidth-height] => 1000
[ind-project-vertical] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_1-1.jpg
[ind-project-vertical-width] => 1000
[ind-project-vertical-height] => 1500
)
Array
(
[thumbnail] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_2-1-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_2-1-200x300.jpg
[medium-width] => 200
[medium-height] => 300
[medium_large] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_2-1-768x1152.jpg
[medium_large-width] => 768
[medium_large-height] => 1152
[large] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_2-1-683x1024.jpg
[large-width] => 683
[large-height] => 1024
[1536x1536] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_2-1.jpg
[1536x1536-width] => 1000
[1536x1536-height] => 1500
[2048x2048] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_2-1.jpg
[2048x2048-width] => 1000
[2048x2048-height] => 1500
[ind-studio-employee-photo] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_2-1-650x650.jpg
[ind-studio-employee-photo-width] => 650
[ind-studio-employee-photo-height] => 650
[ind-studio-employee-photo@2x] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_2-1-800x800.jpg
[ind-studio-employee-photo@2x-width] => 800
[ind-studio-employee-photo@2x-height] => 800
[ind-common-header] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_2-1-1000x480.jpg
[ind-common-header-width] => 1000
[ind-common-header-height] => 480
[ind-common-header@2x] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_2-1-1000x480.jpg
[ind-common-header@2x-width] => 1000
[ind-common-header@2x-height] => 480
[ind-common-header-mobile] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_2-1-560x245.jpg
[ind-common-header-mobile-width] => 560
[ind-common-header-mobile-height] => 245
[ind-common-header-mobile@2x] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_2-1-1000x490.jpg
[ind-common-header-mobile@2x-width] => 1000
[ind-common-header-mobile@2x-height] => 490
[ind-company-header] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_2-1-1000x600.jpg
[ind-company-header-width] => 1000
[ind-company-header-height] => 600
[ind-company-header@2x] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_2-1-1000x600.jpg
[ind-company-header@2x-width] => 1000
[ind-company-header@2x-height] => 600
[ind-company-info-preview] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_2-1-530x460.jpg
[ind-company-info-preview-width] => 530
[ind-company-info-preview-height] => 460
[ind-company-info-preview@2x] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_2-1-1000x920.jpg
[ind-company-info-preview@2x-width] => 1000
[ind-company-info-preview@2x-height] => 920
[ind-company-info-preview-mobile] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_2-1-320x320.jpg
[ind-company-info-preview-mobile-width] => 320
[ind-company-info-preview-mobile-height] => 320
[ind-company-info-preview-mobile@2x] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_2-1-640x640.jpg
[ind-company-info-preview-mobile@2x-width] => 640
[ind-company-info-preview-mobile@2x-height] => 640
[ind-project-preview-micro] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_2-1-50x25.jpg
[ind-project-preview-micro-width] => 50
[ind-project-preview-micro-height] => 25
[ind-project-preview] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_2-1-1000x500.jpg
[ind-project-preview-width] => 1000
[ind-project-preview-height] => 500
[ind-project-preview-full] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_2-1-1000x500.jpg
[ind-project-preview-full-width] => 1000
[ind-project-preview-full-height] => 500
[ind-project-preview-full@2x] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_2-1-1000x900.jpg
[ind-project-preview-full@2x-width] => 1000
[ind-project-preview-full@2x-height] => 900
[ind-project-gallery] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_2-1.jpg
[ind-project-gallery-width] => 405
[ind-project-gallery-height] => 608
[ind-project-gallery@2x] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_2-1.jpg
[ind-project-gallery@2x-width] => 811
[ind-project-gallery@2x-height] => 1216
[ind-project-award-icon] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_2-1-100x100.jpg
[ind-project-award-icon-width] => 100
[ind-project-award-icon-height] => 100
[ind-project-fullwidth] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_2-1-1000x1000.jpg
[ind-project-fullwidth-width] => 1000
[ind-project-fullwidth-height] => 1000
[ind-project-vertical] => https://indarchitects.ru/wp-content/uploads/2020/09/1000x1500_2-1.jpg
[ind-project-vertical-width] => 1000
[ind-project-vertical-height] => 1500
)
Гармония цветового решения логотипа достигнута благодаря градиенту — плавному переходу цветов без четких границ. Соединение ярких и сочных цветов с фирменным дизайном сделали визуальный образ концепции эффектным и запоминающимся. Брендинг активно используется на спортивных сувенирах, одежде и снаряжении, так как мастер-план ориентирован на популяризацию активного и здорового образа жизни.
