Новый проект исследовательской лаборатории Alfa Research Center – пространство для тестирования и изучения пользовательского опыта для специалистов сферы маркетинга, IT, UX-исследователей. Это третий проект бюро для Альфа-Банка: мы уже создавали подобное пространство, но в других масштабах – в 2013 году офис IT-специалистов включал зону, воссоздающую атмосферу дома. Alfa Research Center – проект нового уровня, островок будущего, который собрал лучшие технологии для совершенствования продуктов.
2021
Россия, Москва
615 м2
Построено
Пространство предлагает несколько зон, которые воссоздают повседневную обстановку – поездка в метро, прогулка по улице, кафе, дом и работа. Вся лаборатория пронизана специальными камерами, датчиками, которые фиксируют мимику пользователей – нейросеть позволяет отслеживать и анализировать эмоции во время тестирования продуктов, а посмотреть на результат и изучить данные можно в специальных помещениях.
В лаборатории можно проехаться на электросамокате, как на улице, посидеть в вагоне метро (и даже воссоздать обстановку в час пик), поработать за столиком в зоне кафе с озеленением. Все эти зоны позволяют обеспечить разностороннее впечатление, что в свою очередь позволит специалистам собрать больше данных и эффективнее проработать свой продукт.
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Центральная зона – амфитеатр с медиа-панелью на крутящейся платформе. Экран обеспечивает полное погружение для пользователя – благодаря изогнутой форме выведенное изображение становится объемным и реалистичным. Также медиа-панель дополняет амфитеатр во время презентаций, обсуждений и других мероприятий. Помимо функционального аспекта экран создает вау-эффект – динамичные изображения привлекают внимание с улицы и выделяют лабораторию на фоне окружающих зданий.
Лаборатория продолжает тему phygital-офисов Альфа-Банка – концептуальных высокотехнологичных пространств для общения с клиентом. Отражают дух будущего не только новейшие технологии, но и использованные материалы – светящиеся стены, жидкий металл и стеклянные панели с перфорированным рисунком создают атмосферу футуризма, которую дополняет циркадное освещение, имитирующее естественный дневной свет.
