Water Tower branding

Date: 2018

Location: Russia, Moscow

Status: Concept

Water Tower branding

In the branding and graphic design of the redevelopment project of the Water Tower in Shcherbinka, we actively use the image of the updated tower. The old part, which has existed for decades and has become a symbol of childhood for many residents of the district, was supplemented by a multifunctional hall. The new image turned out to be unique and recognizable.

The color scheme is contrasting — the main colors of graphic design are black, red and white. The logo follows the silhouette of the tower, the words are inscribed in the updated borders.