Samara-Arena Branding

Date: 2020

Location: Россия, Самара

Status: Concept

Samara-Arena Branding

A4 is the name of the masterplan for the Samara-Arena territories development, which includes 4 principles: Play, Learn, Do, Create.

The masterplan implies the creation of a new dynamic and rich format of life, filled with a variety of activities. The created identity is designed to support this idea.

The multifunctionality of the new content of the territory is reflected through the flowing color, and the dynamics in the logo resembles the style of sports signs.

As part of the branding, there were illuminated parking arrows for scooters, street navigation elements, sports flags and sports souvenirs.