Branding concept for Almetyevsk

Branding concept for Almetyevsk

In the masterplan of  Almetyevsk territories development we also thought out the concept of branding.

The first letter of the name of the city of Almetyevsk — “A” became the symbol of the concept. It formed the basis of the logo and became the main design element. To create the logo, we turned to the Tatar alphabet to emphasize the culture and history of the city.

Tatarstan, Almetyevsk
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Project team
  • Keira Kompanets