Location: Russia, Moscow
The concept of the Horizon Cinema reconstruction involved also creating of a branding and a graphic design.
Branding is based on an unfinished circle with gradient filling.
The Horizon Cinema was built more than 50 years ago (in 1966) in one of the central districts of Moscow – Khamovniki. The location of the cinema is its main advantage, which provides a potentially high passability, but the configuration of the building is quite complex, not suitable for the usual cinemas today – multi-hall and spacious. However, during the reconstruction of the object, we have turned its chamberness into an advantage – the architectural design makes the space modern, and various scenarios of use make it attractive for various leisure activities.
The recognizable symbol and unique font are suitable for a variety of information carriers and transmit the authenticity of the cinema